Relationship Between Age, Gender, and Genre: SECONDARY RESEARCH

This table shows the film genre preferences for women and men of different ages. The genre that we are leaning towards is a thriller. This means that, according to this table, we must make our target audience women and men aged 55+, because these are the people who are most likely to view a suspense/thriller film. We may therefore, include characters that are older to attract that audience so they can relate more to the film. 

However, if we chose a different genre, such as a horror film, we would have a completely different target audience of men 15-24. This is because these are the people who preferred this genre and who are most likely to watch a film of this genre. This is in some ways the opposite of the thriller genre because women 55+ are the least likely to view a horror film.

This table has helped me learn the preferences of different film genres. Therefore, I can now decide more accurately what to include according to which genre of film I choose to use. This will essentially help me to attract my target audience and be more effective in making decisions on what to include in the film opening.