Specific Target Audience Member

The Specific Target Audience Member

Based on some secondary research that I have completed on the relationship between gender, age, and genre preference, which I have explored on a previous post, I have made an ideal audience member that best represents our target audience.

NAME: Jenny

GENDER: female

AGE: 55

SOCIAL: Middle class

RACE: White

EDUCATION: Smart, well educated, good job.

My ideal audience member would go to see the movie probably with their partner, who would be around the same age. She is matured and enjoys story lines of films that involve suspense and are not necessarily scary. The movie is likely to be released on a Friday, not in the middle of the week, so she would see the movie in the evening, after her work. She also enjoys thriller/drama films with gripping story lines e.g. Spectre. Her favourite TV shows include Revenge and Criminal Minds, which are both very dramatic series'. Her hobbies include, swimming, cooking, and reading.